I was intrigued to read in Ad Age yesterday that sales of KY jelly are skyrocketing, and that this success is due primarily to Wal-Mart, where the stuff is flying off of the shelves.
Sorry, God-fearing Middle America, but you're totally busted. You thought you could sneak into the health and beauty aisle and casually tuck that big bottle of lube into your shopping cart under the toilet paper. Let's just be honest, all you 39-year-old Baptist mothers: you like to get nasty in the bedroom. Freaky nasty.
Anyway, the article went on to include some fascinating info about sex and marketing:
It turns out getting frisky with value-added lubricants is fast
becoming as American as apple pie. J&J has found warming lubricants
sell well not only for Valentine’s Day but also around Memorial Day and
Fourth of July. “We dubbed these sex holidays,” Mr. Peterson said. “And
we try to line up all our promotional efforts around them.”
I wish somebody would have told me that these were the sex holidays. I'd have planned accordingly. Tragically, I've spent all these years watching fireworks on the Fourth of July while the rest of the country has been watching porn and rubbing each other with love-oil to commemorate our nation's birthday.
I'm counting the days until small, silver battery-operated devices start showign up in the...hmmmm... lecetronics department?
Posted by: crazyvirgo | October 14, 2005 at 09:39 AM
will they start selling it in gallon-size jugs like they do with pickles?
Posted by: bitemycookie | October 14, 2005 at 08:19 PM
Crazyvirgo, you can stop counting, because I just read somewhere that Target is now selling sex toys.
Posted by: Sandra | October 16, 2005 at 08:15 PM