Motel 6 Creates Podcast "Just for Shits and Giggles"

I read on Adweek the other day that Motel 6, in collaboration with its agency The Richards Group, has created a Podcast titled "Top 6 Reasons to stay at a Motel during the Holidays."

A press release at Motel 6's website goes on to say that “The podcast format allows consumers an expanded focus on topics or personalities that are not covered in traditional media. It allows us an opportunity to communicate with our existing customers and potential customers in a fun, innovative way.”

First of all, I'm down with podcasting. No doubt it's a cool medium that many brands ought to explore. But the obvious question here is 'WHAT THE FUCK, MOTEL 6 IS PODCASTING?!' 

I just can't imagine that a single Motel 6 customer or potential customer is out there looking for a podcast, especially at www.accor-na.com. Apparently The Richards Group somehow forgot that Motel 6 is not "The W." In fact, I'd be willing to bet that no self-respecting iPod owner has ever checked into a Motel 6. Ever. In history.

Strange, but cheers to The Richards Group for convincing its client that this was a good idea.