Superbowl Turds: #2

Toyota did a big PR push leading up the game, touting the fact that they were going to run the first bilingual spot in the history of the universe.

I saw the spot on Sunday during the game. And yes, it features a bilingual father talking to his son about hybrid technology. Good for them.

But c'mon. The fact that you have actors speaking both English AND Spanish for the first time should not prevent you from concepting, should it?

Yes, Toyota, you have broken the bilingual barrier. And you should be applauded for that.

But the spot still blows. There's no escaping it.

Grade: D-

Comments

[Reba]

Ye gods, yes. I'd read about this spot prior to Super Bowl. So much promise, but it hit the air with an astounding thud. Not that I've ever seen much good advertising for Toyota in the US, but this was particularly poorly executed from start to finish.