The Power of Shame
The good people of Tennessee have come up with a new way to punish drunk drivers, Hester Prynne style. According to CNN, first time DUI offenders will have to pick up trash for 24 hours while wearing orange jumpsuits emblazoned with the words "I am a Drunk Driver."
To help prevent us all from being exposed to bad ads, I've decided that the marketing community should adopt a similar law.
For instance, why not make those responsible for "Crumbelievable" wear a shirt that says "I'm a Crumbelievable Art Director".
Or perhaps we could make the entire FCB Chicago office wear shirts tattooed with the Coors Light logo and the words "All Aboard the Love Train".
Without question there are too many awards in this biz, but what about the other side of the coin? Shouldn't we be recognizing those who are truly suckworthy?
i am ALL for the Crumbelievable t-shirts. that was THE WORST ad of 2005 for me. It was hard to beat the Coors Love Train, but they did it.
Posted by: crazyvirgo | January 03, 2006 at 11:48 AM
I'm in the camp that believes the Applebee's
creative consistently delivers the worst
bastardizations of songs that were shitty to
begin with. Consistency is something even
great agencies lack.
I say crumbelievable is a one hit wonder
compared to juggernaut of suck that is
Applebee's. Let's get ready to cruuumbllle.
Posted by: I I I | January 04, 2006 at 07:23 AM
OK, I hear you on Applebee's. Consistently sucky, no doubt. But I wouldn't rule out a resurgence of suckitude at Kraft given the success of crumbelievable.
Posted by: advertisingwithoutpity | January 04, 2006 at 09:40 AM
I'll even go so far as to say that Kraft
may have ripped Applebee's off, or at least
drew a large part of their inspiration from
AB's legendary "Simply Irresist-a-Bowl" spot.
Posted by: I I I | January 04, 2006 at 10:19 AM
The Assies. Awards show at the Flynt Publishing Building in LA.
Posted by: Heidi | January 04, 2006 at 08:29 PM