Beastie Boys Going to Sundance

You gotta hand it to the Beastie Boys. The dudes never sold out. And you know they had plenty of chances to do so.

PSFK notes that the group is set to launch a film at Sundance this weekend. The band handed out 50 cameras to fans during a recent concert at Madison Square Garden. After the show they collected the footage and edited it all together. Very cool. You can read more about it here.

I gotta say that I'm not a huge fan of the "commercials created by consumers" trend. This, however, seems like the perfect way to let fans participate in creating the brand/band experience.